Most people don’t think of themselves as being able to successfully plan events and follow through to completion unless you’re a professional event planner or organizer.
What many don’t realize is that anyone can do it, and make it into a lucrative side hustle! There’s plenty of reasons for a person to want and seek a “side hustle” & if you’re anything like me, you look for the opportunities that will create the most value in your life as well as generate the most revenue.
Who Would Be Good At This?
For you to have the best chance at successfully organizing events, you must be good with people. Activities you enjoy are things like:
- Meeting new people
- Initiating conversation
- Building lasting relationships with strangers
- & Other related activities
If you consider yourself an introvert and don’t enjoy meeting and connecting with new people, then this may not be the side hustle for you.
How to Start a Side Hustle Organizing Events?
The best way to go about organizing events is to just find one event to start with. You’ll need to plan your event, organize it, create the event online using a good ticketing site like xptickets.com, promote, and host the event.
There are many types of events to consider that will allow you to make some extra income. First, think about what you as a person enjoys or likes to do. What are your hobbies? Do you have any passions? Are you an expert at anything? These are the types of questions to ask yourself before deciding on the type of event you want to organize. Another thing to consider is what kind of value will you be bringing to your attendees?
You could create a silent auction, or a charity fundraiser, a business networking meeting, a dance-off, walk/run for a cause, a cook or bake-off, a sip n paint, a dating event... the options are endless. Your goal should be focused on making sure every event has at least the following qualities:
Professional enough that people have fun
Interesting & provides some value so people attend
Before people pay to come to your event ask yourself, what are they willing to pay their hard-earned money on? Then deliver.
How Do You Actually Make Money Organizing Events?
For this side hustle, there are a few different ways to make money.
The most obvious way is to of course charge an admission or registration fee. This is, however, the riskiest because any money you have invested and put into the event will be lost if there is a zero turnout. This is where promotion for your event comes in (will be discussed later). For more information on how to set up event ticket sales online, click here.
Another way to successfully monetize your event is to sell vendor space or sponsorships. Some businesses will pay a fee for the opportunity to set up a booth at the venue(if your space is large enough) to promote and sell their products. Sponsors may pay you money to have their logo and name put on the promotional materials, this will usually happen as your events attract larger numbers.
If you become good at drawing a crowd and bringing people to one event, you may find opportunities to promote local bars or venues. Some businesses will pay you to bring people to the door or attract a crowd to an event because that means more admission and drinks they’re able to sell.
The sky’s the limit for the ways to monetize an event. For example, you can start a meet-up group or club, organize free events for group “members” but charge a monthly or yearly membership fee for access to these events.
I found that having products to sell is another great way to generate revenue at an event. Things such as books, crafts, CDs, brand merch are all possibilities. This is much like the vendor option but in this case, as the organizer, you will be the most trusted and influential vendor as well.
How Much Money Can I Make With This Side Hustle?
So like anything in life this answer is completely up to you. It’s directly impacted on how much work you are willing to put into it. I have seen promoters and organizers earn up to $300 in one night for promoting a party or concert, and there have been people earning thousands of dollars organizing huge events like festivals, multi-day conferences, and conventions. It completely depends on your level of involvement and how skilled you are.
The bigger your network of social connections is, the better chance you have at being successful and turning this into a viable side hustle. If you don’t already have a network of people, you’ll need to create your own connections and opportunities for success. So if you’re not down to do the work, this one may not be for you.
Another factor on how your event turns out is the promotion you put into it, in order for you to make money at this, first and foremost people need to know about your event and then decide they want to attend. After you plan your event and all the details are in order, it would be beneficial to use an event management site with ticketing and management features. There are lots of options out there but only a few, such as xptickets.com, give access to their services 100% FREE!
If you’re serious about making some extra cash and aren't afraid of hosting a group of strangers, this side hustle just may be what you’ve been looking for. With technology where it is today, it is proven that people crave social interactions more frequently. The demand for this interaction is there, all you need to do is to supply people with the events and fulfill the need for social experiences.
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